7-9-15- At USC- Crowd Funding For Your Small Business. 

Crowdfunding: A Crash Course for Small Business

Crowdfunding platforms like Kickstarter and Indiegogo have expanded the funding possibilities for small business. But over 60% of crowdfunding campaigns get nowhere near their goal, or worse, don’t fund at all leading to very public failures. Why does this happen? Guaranteed these campaigns have broken some cardinal rules of crowdfunding. In this interactive 60-minute workshop, learn how to construct a plan that leads directly to finding your ideal audience and getting that audience to support your campaign – financially and socially — while sidestepping campaign crushing mistakes.

Kathleen Minogue educates and guides small businesses on crowdfunding to help them attain their financial and marketing goals. Investing time behind the scenes with the creators and executives of major and niche crowdfunding platforms has given her a unique perspective on this rapidly growing space. Kathleen is a dynamic speaker and uses her skills as a former teacher to run highly interactive workshops that address the needs of the novice crowdfunder as well as the experienced pro. She has worked alongside project creators on campaigns that have raised over $350,000 on platforms ranging from Kickstarter and Indiegogo to niche platforms like Seed&Spark, Barnraiser, Fund Dreamer, and Hatchfund. Kathleen is a member of the Crowdfunding Professional Association (CfPA) and has been invited to speak at venues including General Assembly, Pepperdine University, the Director’s Guild of America, and the Small Business Administration. www.crowdfundbetter.com