Narrative Philanthropy presented by TELUS - NPD Workshop with Norma Cameron 

Proudly presented by:

CFRE Credits: 3

2015 National Philanthropy Day

2.5 Hour Narrative Philanthropy Workshop

 

Introduction: People have always told stories. For thousands of years, our ability to remember and share stories was crucial to survival.  Today, storytelling is being re-discovered as the most powerful way to engage and motivate individuals to take action – whether that’s to buy products or services, join movements or support the non-profit sector.  And, research now provides the evidence to support this long-held belief. 

 

The objective of this Narrative Philanthropy workshop for participants will be to:

• increase their understanding of the power of story
• introduce Narrative Philanthropy and its application to your Case for Support
• ignite their passion to gather, shape and share stories in a strategic fashion, and
• increase their level of comfort and confidence in telling stories when communicating with both internal and external audiences (across all mediums).  

 

Workshop Agenda Items 

• What is Narrative Philanthropy?
• The power of story in communications (why stories trump statistics).
• Balancing right & left thinking across communications (the art & science of strategic storytelling).
• The structure and anatomy of a well-crafted story.
• The 4 Interlocking  story categories required to engage/motivate donors
• The 7 organizational stories you must have in your Narrative Toolkit
• The Role of Stories in your Case for Support (scripts, formulas and flow).
• Tips & Techniques on Strategic Storytelling (oral & print versions).
• Summary & Wrap Up

 

 

About Norma Cameron, CFRE

Norma is owner and principal of The Narrative Company, formed in 2006 to help people and organizations understand and apply the power of story. Norma has over 25 years’ experience in communications, fundraising, training, organizational development and narrative consulting.  She is also an engaging keynote speaker, facilitator and professional storyteller, who has led workshops and performed at conferences, concerts and festivals across Canada and in the UK and USA. 

 

In 2001 she returned to the UK to study storytelling at the University of Edinburgh’s School of Scottish Studies, followed by a 3 month adventure of living with, and learning from professional storytellers in Scotland, England, Ireland and Wales.

 

She has been a faculty member for the Canadian Association of Gift Planners since 2007, teaching their intensive 5-day Original Gift Planning course and their 3-day Strategic Gift Planning Bootcamp.  As a certified Guided Autobiography trainer she also helps individuals write and tell their life stories.  She is a volunteer on CAGP’s Education Committee and represents CAGP on the International Advisory Council for CFRE. 

 

For more information, click through to Norma’s Blog  or to watch Norma in action as a storyteller, check out her TEDxTalk  or listen to her recent podcast on Storytelling in the Non-Profit Sector

Register Now! 

Thank you to our event sponsor: