With a brand new year approaching, how can your company increase business and elevate online performance? During this 60 minute session we will focus on how to improve your Google AdWords/SEM campaigns.  Keyword search is just a fraction of what constitutes a successful CPC (cost per click) effort. Through the use of new tactics and techniques, you will be well on your way to success in 2016.

In this session, key takeaways will include:

• Google's Display Network - media made simple for firms of all sizes
• How and when to use Remarketing / Retargeting, a valuable digital strategy
• Defining website goals & success metrics
• ROI measurement through Google Analytics
• The latest and greatest from Google ...