This forum tells the story of entrepreneurial success. The story began when the four Mastronardo brothers discovered the health benefits of coconut oil for the skin. The brothers were inspired to formulate a responsible skincare line with ingredients derived from nature. A few months later, their new company, Nardo's Natural, developed their first moisturizer in their kitchen. The family business has since introduced a variety of USDA Certified Organic products and continues to grow every day. Nardo's now manufactures and formulates a broad range of premium skincare products and is headquartered in Tampa Bay Florida. A key factor in Nardo’s success was the appearance of the brothers on Shark Tank. How the brothers won this TV opportunity over stiff competition and how it impacted their business will be of interest to all entrepreneurs.
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