All successful innovators today recognize the importance of intellectual property. We will explain the why, how and when of protecting intellectual property assets as an important part of business planning. Ignoring intellectual property issues will likely be harmful, if not fatal, to the prospects of the business.
The webinar will cover:
- What is intellectual property and what are typical methods of protection for businesses? We will discuss patents, trademarks, copyrights.
- Why is it important for a business to protect its intellectual property assets? Intellectual property can possibly attract investments or other equity events, deter others from stealing ideas or entering the market, and provide alternative sources of income.
- How is intellectual property and employment related? We will cover the crucial steps to create innovation in the work place to prevent idea theft as you begin to share your business ideas.