Build Your Marketing Toolkit

A framework for small businesses and organizations

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible.  But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.  This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.  

Attendees of this presentation will learn: 

•  What marketing really is (and isn’t)
•  How marketing has changed in ways that benefit small businesses.
•  The importance of setting goals and objectives for their marketing efforts. 
•  The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit 
together, and will help small businesses reflect on their own marketing program. 
•  It’s ok to start small, to start where you already are. 
 
Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. 

 This workshop in a series of three  is
FREE
Watch for: 
The Power of Email Marketing Success   
Featuring Email & Social Engagement  May 12

Social Media 101- The Basics of Social Media  
Why use it, which channels and what to say  August 5

Liz Provo
has been involved in sales and marketing throughout her career.  A magazine publisher, blogger and early adopter of social media, she has taught small business owners throughout Western Massachusetts how to effectively use today's marketing tools to grow their businesses. Liz understands the time and technology challenges many small business owners face. As an Authorized Local Expert with Constant Contact, Liz joins a network of 300 professionals around the country who are available to associations and event planners, speaking on relationship marketing.
www.massmarketingresources.com