Join us at the chamber for this very enlightening Workshop. Think about your advertising as a total strategy, not just an isolated ad.
5 Business Workshops for Success
Building your Brand Through Connected Marketing April 12
Analyzing your competition May 3
Applying for Financing June 14
Starting Your Business July 27
Are You Making Money or Losing Your Shirt? Sept 13
April 12 2017 Building Your Business Brand Through Connected Marketing - Greenfield
Workshop #1 of 5
Register Now! Registration $10.00 Coffee and light Refreshment will be served.
Small business marketing is more than the 4 Ps of Product, Price, Promotion and Physical Distribution. This session will explore all the elements of identifying and reaching your target audience through traditional and digital channels.
Sometimes when asked what is Marketing, the answer is Advertising. Marketing is so much more.This slide shows the two views concerning the appropriateness and value of advertising.
Proponents argue that advertising and promotion:
o Provide information
o Encourages a higher standard of living
o Creates jobs and helps new firms enter a market
o Promotes competition in the marketplace
Critics argue that advertising and promotion:
o Creates needs and wants among consumers
o Is more propaganda than information
o Promotes materialism, insecurity, and greed
Special Bonus
