See Now, Buy Now: How to Position Your Brand for the New Fashion Calendar- and Make Money!
Global fashion brands are developing a “see now, buy now” program, moving away from two seasonal collections. This means the cycle of production (and marketing plan) is adapted for a more rapid production of apparel and accessories to make product immediately available online and in stores. JANE HAMILL of Fashion Brain Academy will show you 3 alternative ways to run your fashion business- and make money!
Hosted by the Chicago Fashion Incubator at Macy's on State Street at new maker space, Life Creative. You must be registered to attend this program. There is a $35 fee to attend and includes a light breakfast. Friday, November 4, 8:30-10:00am. Life Creative (Event Creative, Venue One) will host a tour of their new maker space immediately following this program. Conveniently located a 1/2 block west of the Ashland/Lake Green and Pink line stops.
The Chicago Fashion Incubator at Macy's on State Street is a recognized 501(c)3 not-for-profit established in August 2008. Its mission is to make meaningful economic impact in Chicago by giving fashion designers technical product development and business tools and training to create innovative products and launch globally competitive businesses based in Chicago. Its Designer-in-Residence (DIR) program mentors six business start-ups at a time for two years, providing each with work and office space equipped with the technology and production equipment to design, make, and market their products to the trade and the end consumer.
Interested in learning about becoming a 2017-2019 Designer In Residence? Join us for an information session! The application is open now until December 4, 2016, 5pm CT. Find out more at chicagofashionincubator.org.