Marketing Basics:

Understand Your Target Market and Position Your Brand

This is a FREE Workshop sponsored by Scale Up.  Preregistration is required.

Join us for this 2 hour workshop, full of practical examples and group breakout sessions

Whether you’ve never started a business before, or have run a company for the last 10 years, understanding your target market (customers) and being able to define your brand will be key to your future success. It is critical to understand the mindset of positioning and how to think like your customers. In this workshop, we will help you understand how your product is perceived in the marketplace, how to differentiate yourself from competitors, and how to reach your target market by creating a brand that sticks.

Your Presenters, Katie Shorey and Jamieson Webking 

Katie Shorey is a public relations and business development professional specializing in strategic partnerships, sponsorship opportunities, and event planning. She currently resides in Portland, Maine and is active in economic development initiatives to help foster innovation and build the interactive infrastructure within the state.

As a community leader supporting the startup and entrepreneurial ecosystem, Katie serves as an organizer and fundraising chair of Maine Startup and Create Week, represents Venture Hall as a Maine Accelerates Growth (MxG) partner, and is an advisory board member for Maine Women Magazine. She is also a facilitator for Elect Her, a program that trains college women to run for student government and leadership positions. Before returning to her home state of Maine, Katie lived in Washington, DC and San Francisco, CA. 

 Jamieson Webking is a Team Lead and Project Manager at Zootility  Tools, and is responsible for designing the systems that enable the  company to continue its rapid growth and successful scaling. Jamieson  has experience working with startups in the Seattle area, and has lead  company due diligence for various venture capital groups and accelerator  programs. He is heavily involved in Maine's startup ecosystem--including  being on the Program Steering Committee for Maine Startup and Create  Week, and working to bring a new accelerator program to Portland,  Maine.