How to Develop and Execute a Meaningful and Fruitful Social Media Strategy 

As we know, almost every business has a website today. In addition to having a website, social media is also something that every online business needs to have.

But how do you start? What does it mean to have a social media strategy? We'll help you develop your social media strategy and determine which social media platforms are right for your business. 

In this workshop you will learn:

• How to Determine Your Goal
• Find Your Target Market
• Develop Tactics
• Choose Your Platforms
• Plan Your Content

Your Presenter:

Cynthia Cavoto is the Founder and Social Media Strategist of Firebrand Social Media bringing online solutions to businesses. Based in her hometown of Stratford, CT, she and her team ignite the online fire for small business owners and entrepreneurs.

Working with her clients, she develops and implements a strategy for social media messaging that includes increasing brand visibility while engaging a following of customers and prospects. Understanding that social media is just part of a larger marketing plan, Cynthia also works with marketing professionals to develop and implement social media strategies for their clients.

Cynthia’s experience as a computer programmer eased her transition into the new technology of social media. She credits her love of technology to her social media success and believes this is what sets her apart from others in her field.

She has been at the forefront of the social media evolution, believing that it is a large part of what drives business success. Not only can she develop and execute a strategy, she understands the technology and analytics.

Firebrand Social Media helps clients develop and implement strategies on social media platforms Facebook, Twitter, LinkedIn, Pinterest and Google+.

Cynthia is currently the Chairman of SCORE Greater Bridgeport, a non-profit organization that empowers local businesses within the community. She is also an ambassador with the Bridgeport Regional Business Council. She received a BS in Marketing from Post University. When she isn’t strategizing with clients, she enjoys spending time with her husband, three children, and adorable cats.

Register Now!