Market Research on a Shoe String 

This program provides practical market research tools for small businesses and start-ups which are easy to use and are there at your fingertips! 

You will learn:

• the tools [classic and digital] and resources available

- How to

•  evaluate your market -- size, segmentation and dynamics
•  evaluate your Competitors and their positioning
•  evaluate your product/service positioning
•  get feedback on improving your offering
•  establish customer satisfaction 

Your Presenter: Brian Baxendale, has worked in marketing and research for over thirty years with Mars, Ford Motor Company, Pitney Bowes and 4 startups. He has experience of B2C and B2B. He’s commissioned, undertaken and been the recipient of much research – good, bad and indifferent. He’s experienced the way the digital age has made market research available for small business.