Beavercreek Hot Topics Koffee Talk
February 24, 2017
Winans Fine Chocolates + Coffees
8-9:15 a.m.
Free Event
Why and How with Google Adwords
A discussion on the importance of using Google AdWords to promote your business online. The costs and benefits associated with online marketing as well as dos and don'ts of setting up AdWords listings.
Speaker: John Manes
John Manes has been managing pay-per-click (PPC) programs for over a decade. In 2008, he was invited to join the Better Business Bureau team as a Search Engine Marketing Manager to put his knowledge and skills to work to help BBB Accredited Businesses and Charities maximize their exposure in the digital world. As a result, John created a PPC aggregator program called Search Engine Solution (SES) to help local organizations take advantage of search engine marketing without needing to invest the time, expense and expertise a business would normally need to run a successful online marketing campaign. The program became so successful in the Dayton market that other BBBs across the US and Canada contracted with BBB-Dayton to provide the service. To date, over 50 BBB offices from Vancouver to Miami have joined the program and more than 4000 businesses have used it to promote their products and services online. John’s talents have also led him to be a Certified Google Adwords Professional and invited to be a member of Google's AdWord Advertiser Council.