Live Speaker: SCORE Workshop Series & Success Strategies for Business Owners Meetup Group

Accelerate Your Repeat/Referral Business Engine Performance Using Email & Social Media

You want to grow a healthy, profitable business and are trying to figure out how to use email and social media to help you do that. In this session, we will discuss how to use both email and social media together to create a powerful “Repeat/Referral” engine for your business. We’ll help you pick the best social networks – from among Facebook, Twitter, LinkedIn, Pinterest, and Instagram - to extend the marketing reach of your company or organization. We’ll also cover how to integrate your email marketing into your social channels and save time in the process.

Specific topics include:
•    Benefits of email and each of the 5 social networks
•    Which networks best meet your company's needs
•    Content requirements - How much? How often?
•    Tips for leveraging email content into your social channels
•    Do's and don'ts of each channel
•    Tips to identify if your marketing activities are working

Barbara Langdon is the owner of Market Momentum LLC, a consulting firm. She will share a tried and true success formula for small businesses or nonprofits who have been using email and social media marketing but need some tips to take them to the next level, build strong engagement and/or add new channels to their marketing efforts.

Snacks and refreshments provided courtesy of the Friends of Jacaranda Library.