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For more information about other SCORE workshops and/or to get FREE One-On-One Business Counseling please visit our website at: www.scorenorwalk.org
If you have any questions please contact SCORE Fairfield County at 203-831-0065 or by email at: score.fairfieldcounty@gmail.com
SCORE is a resource partner of the U.S. Small Business Administration and is a 501(c)(3) nonprofit association.
A FREE Small Business Workshop
Wednesday, October 14, 2015
6:00 pm - 8:00 pm | check-in starts at 5:30 pm
Weston Library
56 Norfield Road, Weston, CT 06883
One of the trickiest parts of starting any business is coming up with the right name. If you are looking to build a national or international "brand" for your products or services, you need to be sure your name can be trademarked and that you can build a successful social media and brand presence around the name. If can get even trickier when you have multiple brands, or the name that appears on your products or services is different from your company name.
You will learn:
- The five steps you must follow in selecting a name for your business
- Trademarks vs. service marks
- "Common Law" trademarks vs. "registered" trademarks
- Federal vs. State trademarks
- When can a name be trademarked
- What do you do when your name cannot be trademarked
- Selecting the correct "categories" when registering a trademark
- When your company name and trademark are different
- Protecting your website URL
- Should you retain a trademark lawyer
- What to do if you receive a nasty "cease and desist" letter from someone that has a similar name