Build a Real Results Marketing Toolkit
Featuring email and social media

When

Tuesday April 14, 2015 from 6:00 PM to 8:30 PM EDT
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Where

Medaille College - Main Building 
18 Agassiz Circle
Buffalo, NY 14214  

 
Driving Directions 

Contact

Buffalo Niagara SCORE 
716-551-4301  (SBA Office)

 
Presenter Bio:
Renée Frazier
Constant Contact Authorized Local Expert
President and CEO, Ala Renee


As President and CEO, Renée Frazier has acquired and advised clients in New York, Pennsylvania, Arizona, California, District of Columbia & Australia.

Renée began her career in upstate New York as an advertising professional with Farrell-Dornbirer Associates. While at the agency Renée learned print, radio and television media-buying, and gained copywriting experience. Renée continued her career with focus on national print media buyer for Wolff Associates and later moved on to the Baltimore-based Trahan, Burden & Charles. The full-service agency afforded Renée the opportunity to work on the national account for Harrah's Casino and its 13 properties.

Renée earned her MBA in Marketing & Entrepreneurship at the University of Baltimore’s Merrick School of Business and began consulting in the Baltimore/Washington corridor for one of the country's first biometrics firms, Identification Technologies.

 

This presentation delivers strategies around current core marketing practices and shows how a little bit of marketing knowledge can go a long way. Marketing is about getting the word out, and also about measuring your results!  In addition to a website, there are many other digital tools available for small businesses and non-profits to build into a complete marketing strategy. The Internet is pretty crowded, so it’s more important than ever that your business/organization gets found, develops relationships, delivers engaging campaigns, and analyzes your return on investment.

Attendees of this presentation will learn:
•    Strategies for marketing that pay off
•    How marketing has changed in ways that benefit small businesses
•    The power of using goals and objectives for marketing
•    Email marketing methods that deliver results
•    What to write about in your newsletter or announcement
•    The power of images in online marketing
•    Subject line best practices
•    When to send a newsletter
•    Effective integration of your email and social media strategies
•    The differences between the top 5 social media platforms
•    BONUS: 10 Ways to grow your list customer prospect list

Thank you to our supporters for making this free event possible:

SBA 10-16-08

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