A FREE SCORE Case Study Series Workshop

Co-Sponsored by the Weston Library

Lessons Learned from Running a Business: A Series of Vignettes Covering Sales, Operations, Finance, Staffing, Technology and More

Thursday, January 21, 2016

6:00 pm - 8:00 pm | check-in starts at 5:30 pm

Weston Library

56 Norfield Road, Weston, CT 06883

This workshop will share a set of lessons learned during the daily operations of a business. Spanning sales, operations, finance, HR and more, each scenario is presented in a problem-faced, lessons-learned format and each is no more than a few minutes long. The lessons that will be presented apply to businesses of all types.

Examples of challenges and lessons learned:

• Financial: How to collect payments more quickly
• Marketing: Generate sales by establishing your business as a trusted expert
• Sales: The value of your existing customer base
• Advertising: How to get free press
• Manufacturing: The role of creativity in the manufacturing process
• HR: Company culture is bigger than the individual
• Customer Support: Customer service as a relationship builder
• Operations: What to outsource vs. do yourself
• IT: Using off-the-shelf software as a way to implement a business process
• Lots More  .  .  .

Our Speaker: Matt Krieger is a technologist and business executive with 20 years experience in IT and manufacturing. He is co-owner of Cober, Inc., and responsible for business development, sales and marketing. Previously, Matt held senior IT leadership positions at Time, Inc., and The Reader's Digest Association, Inc. Matt serves on the board of two non-profit organizations and is currently in the process of becoming a SCORE mentor.