Building a Plan for a Successful Business 

The Business Plan is the manual that guides the company’s daily operation and activity towards the goals and objectives that have been established.  The plan answers the - who, what, when, where, how and whys of your company.  Who are you?  What are you going to do?  Where are you going to do it? When are you going to do it?  How are you going to be successful?  Why does this make good business sense?  You will learn what data is required to write your plan, review the techniques used to acquire it, and how to use this data to establish realistic goals and objectives.  Instructional handouts, sample plans, and business development material will be distributed to all seminar participants. 

• Research – its importance, sources, and usages
• Target marketing using demographic profiles of customers
• Types, styles, and uses of an effective business plan
• Format and content of the business plan acceptable to the SBA and local banks
• Cash Flow Management
• How to win against competition
• The importance of a good marketing strategy to give the best return on investment