Email Marketing For Success

Email is the most cost-effective, targeted, track-able, and efficient way to build and maintain relationships for all types of business and organizations. Small businesses and organizations in Maine use email marketing every day to keep in touch with their customers and members.

If you're not sure what it is, or where to begin, join us for a FREE SCORE workshop— no technical experience is required! This workshop is sponsored by Constant Contact.

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters
• What to write about in your newsletter or announcement and how to consider using images
• Subject line best practices, and when to send your newsletter
• The importance of understanding how connected email and social media are…they have to be done together.
• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Presented by Nathan O'Leary, founder of Mainely SEO, a digital marketing firm specializing in SEO, email marketing, social media and website design for small businesses.

With over 12 years of experience as an Inbound Marketing specialist, Nathan leads his all-star team with creativity and enthusiasm. As an engaging speaker and consultant, Nathan is actively involved in several organizations, vital to Maine entrepreneurs and the local business community. He is the Authorized Local Expert for Constant Contact, and a valued mentor of the Portland, Maine SCORE chapter, where he holds regular educational workshops and presentations. Nathan also owns and manages the Portland Old Port Facebook page, dedicated to keeping residents and tourists up to speed on local news and events.

When he's not working Nathan enjoys mountain biking, skiing, and registering new domain names for his next big idea.

SCORE Portland Maine offers workshops and free one-on-one counseling. We are here to help you solve a business problem, start a new business, or develop a business idea. If you have any question please feel free to visit us at SCORE, email us at info@scoremaine.com, or call us at 207-772-1147 Weekdays between 8:30 AM and 12 PM.

Look forward to seeing you at the workshop!

Nancy Strojny

Chapter Chair