What Can Libraries Count? Getting a Grip on Social Media Numbers: Webinar (03/23/17) 

Let's get honest: social media analytics are often a hot mess. We've often got more questions than answers. What should we measure, and which measurements matter the most? What do the experts say? How does that apply to my library and what can I show my board or administration? How do we even know if our numbers are good ones? In this webinar, we'll work on answering those questions and exploring some of the issues involved with social media measurement. Learn from Laura Solomon, author of The Librarian's Nitty Gritty Guide to Social Media and other books for librarians. She will help you gain a better understanding of what matters most when it comes to social media analytics in libraries.

Learning Outcomes:

1. Understand why social media ROI is difficult, even for professionals
2. Learn which numbers can help show library administrators that social media is helping with strategic goals
3. Learn which metrics matter the most for libraries

Virtual Trainer: Laura Solomon

Laura Solomon is the Library Services Manager for the Ohio Public Library Information Network . She has been doing web development and design for twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics.  As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

This is an online class. Access information will be emailed one week ahead.

Cost: NEFLIN classes are free of charge for Florida library staff. Registration is required for all classes and NEFLIN members get priority.