Attracting Visitors: Building Byway Itineraries

The towns and attractions along a scenic byway or heritage highway are the building blocks for wonderful experiences, but how can you make sure that visitors know all of their options?

You could just give them a "laundry list" of everything along the byway, but it's much more effective to build at least a few custom itineraries.

Families with young children may want to see different things than what would excite a history and culture enthusiast, or a nature lover. Byway itineraries play a special role for international visitors, too, as they make travel plans to try to see the best of what our country can offer.

This NSBF (National Scenic Byway Foundation) webinar will show you how to create compelling byway itineraries, ensure that visitors can find them, and help you see how your itineraries fit into international marketing opportunities like the annual IPW conference and the "Come Closer to America" marketing website.

Join us on Wednesday, October 19, 2016 at 1 p.m. Eastern/12 noon Central/11 a.m. Mountain/10 a.m. Pacific as we hear from Talia Salem, Manager, Web & Content for Brand USA (the nation’s public-private partnership dedicated to increasing international visitation to the United States,) and Stacy A. Brown, NSBF Board Director and President, Shreveport-Bossier Convention and Tourist Bureau in Louisiana.

A session recording will be available for those who register, including anyone who can't attend the live event.

Keep up with the latest scenic byways/heritage highways knowledge and trends through our 2016 educational webinar series; quality online learning brought to you by the National Scenic Byway Foundation and their official training partner, Tourism Currents.

No travel required - all events are online via GoToWebinar.

About the Presenters:

Talia Salem, Manager, Web & Content, Brand USA

Talia Salem works with the consumer marketing team to manage Brand USA's 15-market websites, visual assets, & content strategy. She is working on the relaunch of Brand USA's new consumer websites & has expanded Brand USA’s social presence into key markets including Germany, Australia, India, China, France, & Chile.

Stacy A. Brown, President, Shreveport-Bossier Convention & Tourist Bureau, and Director, NSBF Board

Stacy A. Brown has been President of the Shreveport-Bossier Convention and Tourist Bureau since Sept 2000. She has more than 25 years of experience in the travel & tourism industry. Stacy earned her certification from the Destination Marketing Association International as a Certified Destination Management Executive, & she serves on a number of boards, including the NSBF's.

Thanks in advance for sharing this webinar opportunity with other leaders along your Byway and in your state. For more information, visit our website: www.nsbfoundation.com.

"Tools, training and support for byway leaders

About the Sponsor:

National Scenic Byway Foundation Membership: Your foundation membership for 2016 is appreciated. Support from Byway leaders and organizations allows the Foundation to offer communication to our byway community, education, leadership and advocacy for the Byway program.

Thanks in advance for sharing this webinar opportunity with other Byway Leaders along your Byway and in your state. For more information, visit our website: www.nsbfoundation.com

The NSBF plans to record and archive the webinar in our 'Members Only' section of the NSBF website: www.nsbfoundation.com

The National Scenic Byway Foundation provides leadership to empower, strengthen and sustain byways.