In this short, fast-paced and free workshop we’re going to show you how to make the most of the combination of email and social media for your business!

Put the power of email + social media to work for your business!

At the heart of small business and non-profit marketing are the campaigns that drive action – collections of marketing activities that help them achieve their goals and objectives. Newsletters and announcements have become core components of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations.

This session will reveal some simple but powerful best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

• Creating newsletter campaigns that drive action

•  Building professional emails that showcase your organization

•  Connecting newsletters and emails to social media

• How to use newsletters and emails to drive traffic to your website

• Delivering your campaigns to your email contacts, Facebook, Twitter and LinkedIn at the same time

• Measuring your campaign results

Bonus!

How to design a newsletter to match your website!

Join us to learn key strategies to integrate your email and social media campaigns.

Intended Audience

The content is targeted at the beginner-to-comfortable small business marketer who is new to social media marketing or who wants a basic refresher.  This is not intended for people who have significant social media experience.

Driving Directions

Follow Kagy to S. 7th and turn South - away from campus.  This short road extension will follow behind the stadium and drop you into the Techlink parking lot almost right in front of the walkway to the building. There will be signs directing people to the building and conference room location. Also see map on the left.