Workshop topics include:

 

·        Choices about how to get started

 

·        Naming and registering the business

 

·        Identifying and pricing your product or service

 

·        Understanding your buyer

 

·        Researching your competition

 

·        Developing a marketing approach

 

·        Establishing the business structure

 

 

Attendees will also be introduced to the importance and components of a formal business plan, and to basic business financials.