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Beyond the Fence Posts
The Importance and the Evolution of Agri-Marketing
Historically the perception of Agriculture tended to be a rancher in a cowboy hat, a farmer in a plaid shirt and maybe throw in a pick-up truck.
But, the business of agriculture is much, much bigger than those stereotypes and is rapidly expanding beyond those expected fence posts. Some of the greatest advances in technology are happening in the agricultural business and the agri-marketing is on the forefront of telling this story.
In this CAMA CMA PARTNER event, join a moderated conversation of Marketing industry experts as we blow open the understanding and VALUE of marketing to and within the world of agricultural.
This webinar will showcase leaders in the agri-marketing industry that are breaking new ground, growing new ideas and ultimately evolving agriculture beyond its stereotypes. Hear their stories and be inspired by an industry that is more than cowboy hats, plaid shirts and pick-up trucks.
From this panel you will take away:
• The Definition of Agri-Marketing and how it differs from - or is the same as – Conventional Marketing
• The importance of branding and story telling to and within the world of agriculture
• How the second oldest profession (farming) in the world is the perfect place for serial entrepreneurs
Historically the perception of Agriculture tended to be a rancher in a cowboy hat, a farmer in a plaid shirt and maybe throw in a pick-up truck.
But, the business of agriculture is much, much bigger than those stereotypes and is rapidly expanding beyond those expected fence posts. Some of the greatest advances in technology are happening in the agricultural business and the agri-marketing is on the forefront of telling this story.
In this CAMA CMA PARTNER event, join a moderated conversation of Marketing industry experts as we blow open the understanding and VALUE of marketing to and within the world of agricultural.
This webinar will showcase leaders in the agri-marketing industry that are breaking new ground, growing new ideas and ultimately evolving agriculture beyond its stereotypes. Hear their stories and be inspired by an industry that is more than cowboy hats, plaid shirts and pick-up trucks.
From this panel you will take away:
• The Definition of Agri-Marketing and how it differs from - or is the same as – Conventional Marketing
• The importance of branding and story telling to and within the world of agriculture
• How the second oldest profession (farming) in the world is the perfect place for serial entrepreneurs
Feb 9, 2021 12:00 PM in Edmonton