Thursday, February 3, 2022 from 1:00 PM to 2:00 PM EST
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Mary Thornley 

Next in Agri-food Webinar Series

This year marks a first for the Canadian Agri-food Marketers Alliance (CAMA) as we celebrate our newly expanded mandate with a national agri-food webinar series.

Next in Agri-Food Webinar Series is a four-part webinar series offering CAMA members and the agriculture and food industry, exclusive insights into the dynamics of food, fuel and agriculture, and consumers.

Sign up for the first Next in Agri-Food Webinar – February 3 – and watch your inbox for more details about future dates and speakers.

As our relationship with food, farming and consumers evolve, so do our marketing and business opportunities. This speaker series will feature thought leaders in the agri-food industry who will explore the opportunities, trends, challenges, and what-to-watch-for in 2022 and beyond. 

  • February 3 "Transformation of Canadian Agriculture" with Murad Al-Katib, AGT Foods. See details below.
  • March TBC
  • April 21 "A Review and Update of 2022 Trends in Agriculture and Food" with Jo-Ann McArthur, President at Nourish Food Marketing and Len Kahn, President at Kahntact
  • May 12 Roquette, Global leader in plant-based ingredients, Topic; TBC

Thank you to our provincial chapters across the country who are organizing and co-hosting the four webinars in partnership with CAMA National. 





Announcing our first Next in Agri-food Webinar Series Speaker

February 3 @ 1PM EST

Transformation of Canadian Agriculture: The Opportunity in Plant-based Foods, Fuels, and Biomass

Murad Al-Katib, President and CEO, AGT

 As the world moves towards a population of 10 billion by 2050, Canada’s abundance of arable land and water will create a generational opportunity for Canadian agriculture. The three crop rotation of cereals, oilseeds, and pulses in Western Canada provides a unique opportunity to meet the growing demand for sustainable protein for humans, renewable fuels, and opportunities to utilize biomass in innovative ways including renewable energy. This presentation will explore this transformation and examine the challenges and opportunities in this growth area.

About Murad

Murad Al-Katib founded AGT Foods in 2001, building a Canadian startup into a global billion-dollar value-added foods and ingredients company. Among other board positions, he serves as Chair of the Government of Canada’s National Agri-Food Strategy Roundtable. He is also the recipient of many prestigious awards, including the 2017 Saskatchewan Order of Merit, the honouree of the 2017 “Oslo Business for Peace”, and EY’s 2017 “World Entrepreneur of the Year.”

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