CAMA Saskatchewan
"Next in Agri-food Walking Tour" at AIM

Date:  Tuesday, July19, 2022 @ 7:30 AM CDT

Join CAMA members for a "Next in Agri-food Walking Tour" at AIM.

Tour Stops & Speaker Line-Up

• AGI, David Postill, Senior Vice President, Marketing & Customer Experience
  (CX).  Topic: New product - AGI’s Digital Suite of Technologies (BinManager, Farmobile PUC, Hazard Monitoring) – introducing new technology in a hands-on and virtual world.  Marketing challenges that were overcome included lack of traditional in-person events, the shift to digital events,  and the requirement to develop creative methods to show the products to existing and new customers.

• FCL, Shelley Revering, Farm to Fork Manager, Food Department.  Topic: Differentiating and Accelerating Local Programming through Farm to Fork. FCL’s focus on developing programs that improve accessibility to local products through mutually beneficial, collaborative relationships. Two recent Farm to Fork initiatives will be highlighted – Co-op Gold Lager and Berkshire Sired Pork.
  
  

• FCC, Janice Thoroughgood, Creative Development Specialist.  Topic:  Product evolution – Why would you tinker with your flagship Community Investment program? For FCC, evolving and renaming 17-year-old Drive Away Hunger means it's now a national campaign for the entire ag and food industry.

Register Now!