Thursday, January 18, 2024 from 1:00 PM to 2:00 PM EST
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Mary Thornley 

"Next in Agri-food Webinar Series"

Next in Agri-Food Webinar Series is a four-part webinar series offering CAMA members and the agriculture and food industry, exclusive insights into the dynamics of food, fuel and agriculture, and consumers.

Sign up for the first Next in Agri-Food Webinar on January 18.

As our relationship with food, farming and consumers evolve, so do our marketing and business opportunities. This speaker series will feature thought leaders in the agri-food industry who will explore the opportunities, trends, challenges, and what-to-watch-for in 2024 and beyond. 

January 18 @ 1:00 PM EST - Doug Foley, is a President of Giant Goat 

"Harvesting AI: Cultivating Efficient Sales in Agri-food with Advanced Intelligence"

  • Dive deep into how AI bridges the gap between sales and marketing in the agri-food sector.
  • Discover innovative strategies—from content creation to lead handling—that are reshaping the industry.
  • Learn practical applications of AI that can supercharge your sales processes, from the initial touchpoint to the final sale.

February 15 @ 1:00 PM EST – Curtis Grainger, Director of Lending Products and Sustainability Programs, FCC

"Progress Over Perfection"

Why focusing on simplicity and making incremental progress on go to market strategies can yield better results than pursing perfection on needlessly complex strategies.  Learn how trying to be perfect and overcomplicating initiatives can get in your way.

March 14 @ 11:00 AM EST (1.5 hours)– David Lazarenko, Partner/Executive Vice President, Think Shift

"Evolution of Agrimarketing 5.0 - Ag Deserves Better"

For the 5th annual instalment of his Evolution of Agri-Marketing keynote, industry ambassador, business strategist, and thought leader David Lazarenko tackles the seven areas of agri-marketing in greatest need of improvement and elevation. From brand strategy to customer experience to marketing ROI, in this Ag Deserves Better edition, David cuts through the clutter of agri-marketing “best practices” to address those that can deliver greater and more immediate results to the brands, businesses, and audiences you steward.


April 18 @ 1:00 PM ESTShaun Haney and Justin Funk, RealAgristudies

"Research Driven Results"

A strategy developed without insight is simply a guess at best.  But what’s worse than no information?  Bad information.   Marketing research can be one of the best investments any organization can make, but it must be done with a specific purpose and using the appropriate methods. Join Shaun Haney and Justin Funk of RealAgristudies as they discuss various approaches to and uses of marketing research and how it can benefit a company’s go-to-market initiatives  

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