10 Steps To Building a Marketing Plan

A marketing plan does not need to be complicated! In this workshop, Kim Dixon of Insights Marketing will guide us through the ten-steps to identify the most effective approach to developing a marketing plan. Includes hand-outs and follow-up workshops with snacks and networking.

Workshop key components:

Objectives
Product & Branding
Target Markets
Competition
Positioning
Pricing
Sales
Marketing Venues
Budget
Implementation

About

Kim Dixon, Owner of Insights Marketing is a full-service marketing agency dedicated to empowering businesses and non-profits, especially in the ever-changing world of marketing. We educate our clients so they are in full control of their marketing decisions, and collaborate with them to move those decisions to action.

Sponsored by,

Vital Communities, celebrating 25 years of cultivating the economic, environmental, and civic vitality of the Upper Valley.

Local First- An initiative of Vital Communities that engages businesses, organizations, and community to strengthen our local economy.

Funding for this project provided by USDA Rural Development