Saturday, October 17, 2020 from 10:00 AM to 11:30 AM PDT
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This is an online event.  

Course Leader:Kathy Bazan

Kathy Bazan is a Certified SCORE Mentor with expertise in social media and digital marketing. By writing vibrant content, she built a corporation’s Facebook community from 0 to over 9,500 Likes in 2 ˝ years. For this same company, she honed her skills by writing eBlasts to potential and current customers which increased sales. For a men’s clothing shop, she wrote the eBlast which generated the most sales of any eBlast in the company’s 21 year history. It’s these skills that she teaches in this workshop.


SCORE Vancouver 
SCORE Vancouver Chapter 0566 

About This Series

This is the first of five SCORE Social Media webinars offered under the sponsorship of FVRL Libraries.  Be sure to calendar the other four events as well:

November 14 - The Elements of a Great Website

December 12 - Blogging for Business Success

January 8 - Facing into Facebood for Business

February 13 - eCommerce, eBlasts, eGads!


SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide.  SCORE is a resource partner of the U.S. Small Business Administration (SBA).

SCORE is headquartered in Herndon, VA and Washington, DC and has over 300 chapters throughout the United States and its territories with 10,000 + volunteers nationwide.  Both working and retired executives and business owners donate time and expertise as business counselors. SCORE was founded in 1964.

Q: Can you increase sales simply with the right choice and use of words?

A: Yes, you can!

This SCORE webinar will show you the power of the pen – how simple choice and sue of words in your social media marketing can leverage your sales to a higher level and make digital marketing more meaningful.

This Free SCORE Webinar Will  Show

The importance of basing your content on the use of keywords

How Google can give you the keywords people look for

How have internet search engines changed from noun-based searches to natural language search engines - and what does that mean for your business?

How Google “robots” search out keywords to find your content

What’s the difference between short tailed keywords and long tail keywords?

What “voice” should you use for Facebook v your website

How can you save time by repurposing your content?

How often should I write and how much should I write and what are some key rules for success?

This will be the first in a series of five SCORE webinars covering important Social Media topics for Small Business.  SCORE wishes to thank the Fort Vancouver Regional Library for their sponsorship of this important business webinar series.  Use the Register Here button for login information.