Where
This is an online event.Copurse Leader: Ken Norland
Ken Norland has been a senior executive in several financial services and technology firms. He is most recently an Adjunct Professor teaching the Lean Startup Methodology and Business Plans for California Lutheran University in Thousand Oaks, CA. He also assisted participants in their co-working space HUB 101 as a mentor and instructor on entrepreneurship.
About SCORE
SCORE "Counselors to America's Small Business" is a nonprofit association dedicated to educating entrepreneurs and helping small business start, grow and succeed nationwide. SCORE is a resource partner of the U.S. Small Business Administration (SBA).
SCORE is headquartered in Herndon, VA and Washington, DC and has over 300 chapters throughout the United States and its territories with 10,000 + volunteers nationwide. Both working and retired executives and business owners donate time and expertise as business counselors. SCORE was founded in 1964.
Understanding your business model is critical to your positioning with customers and against competitors. This workshop provides background, explanations and information sufficient for you to create a Business Model Canvas. We will also cover what to do with the Business Model Canvas as part of the Lean Startup Methodology which is popular for startups and more established companies.
WHO SHOULD ATTEND: This workshop is for entrepreneurs, business owners, product marketing managers and product development managers.
WHAT YOU WILL LEARN:
Why your business model is important and how it fits with a business plan:
What is your Business Model?
How the Business Model can be used in your planning.
What are your key Customer Segments?
What are the Value Propositions you provide to those segments?
How Customer Discovery and Customer Validation are achieved using the Business Model.
