Back to Basics

This year at the Red Lion Hotel in Port Angeles

Join us for this day designed to celebrate and advance the Olympic Peninsula Tourism Industry!  Fill your toolbox with new marketing skills, connect with your neighbors and industry partners, and get some big-picture ideas to move your business forward!

Keynote: Telling Your Story: How Fostering a "Sense of Place" Can Create Interest and Increase Customers

Allyson Brooks, Director/ State Historic Preservation Officer, WA State Department of Archaeologya and Historic Preservation.  Your business story is a fundamental element that makes you and your community memorable.  Learn about the power of stories and how they play a key role in growing your business.

TripAdvisor: Reputation Management Seminar

Get the details of best practices for travel related businesses on TripAdvisor. From uploading photos to proper management responses, we will cover multiple free opportunities for business owners to ensure they are presented in the best light possible.

Representative Kevin Van De Wege, 24th Legislative District, Greetings and Updates

Washington is Open for Business! – Update from Louise Stanton-Masten, Washington Tourism Alliance Executive Director        

Your Olympic Peninsula Tourism Commission: Who we Are, What we Do and What that Means for You!    – Diane Schostak, Executive Director, Olympic Peninsula Visitor Bureau       

“Fall into the Olympic Peninsula” Facebook and Pinterest Campaign – Lisa McMahan, Sparkloft Media.

Exciting and Informative Breakout Sessions

• Sparkloft Media: The Dos and the Don'ts of Content Creation
  Learn ways to make your content stand out. Topics will include choosing the right image, developing a brand voice that's appropriate for your audience and crafting the best copy possible to maximize engagement. Attendees are encouraged to come with questions and will leave with practical ideas, practices and tips to take to their own brand social media platforms. 
• Beyond the Basics: Building and Delighting Your Customer Base with Crystie Kisler, Owner of Finnriver Farm & Cidery and Debbie Wardrop, General Manager at the Resort at Port Ludlow
• Using Events to Draw Attention, Visitors and Locals to Your Business Panel discussion on how three local businesses -  an organic farm, a resort and a winery- use  events to increase their business, build their brand and customer loyalty.
• Dive Deeper into TripAdvisor: follow the Reputation Management Seminar with a breakout panel of local businesses who have a strong presence on the site.  Through Q&A along with some stories of success from these business delegates we will continue to explore ways to ensure your business does the best it can on TripAdvisor.