YPRSA Professional Development  

Shining a Light on Timberland’s CSR Strategies

With today's spotlight shining brightly on corporate social responsibility (CSR), Atlanta McIllwraith, Timberland's Senior Manager of Community Engagement and Communication, will share Timberland's priorities and lessons learned as its brand CSR strategy has evolved. Her presentation will focus on employee community service, strategic values partnerships, and her role in storytelling for the company. Atlanta will also provide some examples and best practices.