Thursday April 28, 2016 from 8:30 AM to 5:00 PM PDT
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San Francisco Municipal Transportation Authority 
One South Van Ness Avenue
2nd Floor Atrium
San Francisco, CA 94103

Driving Directions 


For Event Details:
Jia Hao Wu

For Registration Details:
ITE SF Bay Secretary

April 28, 2016: 8th Annul SF Bay Area ITE Modeling Workshop

Big Data and Transportation Modeling

Register Now!

The San Francisco Bay Area ITE Section will offer a one-day workshop on transportation modeling technologies.

Following the great success of our last seven Annual SF Bay Area ITE Transportation Modeling Workshops, with participants gathered from around the world, the San Francisco Bay Area ITE is organizing the 8th Annual Transportation Modeling Workshop on April 28, 2016. The theme of this workshop is "Big Data and Transportation Modeling". The objectives of this seminar is to show what innovative transportation modeling tools are available to our engineers and planners in the transportation modeling industry, and how these tools can be applied to transportation planning/engineering projects.

This year, speakers are representatives from the international transportation modeling software development and ITS industries, ITE SB 743 Task Forces, MTC, SFCTA, and many others who will talk about the current modeling development status, meso-scopic modeling, land use models linked to the transportation models, traffic control systems and the traffic data collection technologies. Some presentations were made at the last TRB conference or will be presented in future ITE conferences.

The application areas may include:

1. California SB 743 and the CEQA Guidelines
2. Land use modeling systems
3. Greenhouse gas reduction
4. Travel demand forecasting methodologies
5. Highway operations with meso and microsimulations
6. Adaptive traffic control and ITS applications
7. Modeling connected vehicles 
8. Transit operations
9. Data collections technologies
10. Integration methodologies linking planning, design, control and management

Real applications from around the world, as well as from California, will be featured in this workshop.


  • 8:00 a.m.-9:00 a.m. (Registration)
  • 8:30 a.m.-9:00 a.m. Introduction to SF Bay Area Modeling Workshop, Jia Hao Wu, SF Bay Area ITE/W & S Solutions, LLC
  • 9:00 a.m.-9:30 a.m. (Moderator A) Using Passively-Collected Data to Inform Travel Models: FasTrak, Clipper, and Bridge Toll Transactions, David Ory, MTC
  • 9:30 a.m.-10:00 a.m. (Moderator A) SB 743 and New Models for Estimation of VMT, Erik O. Ruehr, ITE California SB 743 Task Force/VRPA Technologies, Inc.
  • 10:00 a.m.-10:15 a.m. (Coffee Break)
  • 10:15 a.m.-11:00 a.m. (Moderator A) Introduction to Urban Engines and Streetlytics and Their Applications, Mathew Martime, Citilabs 
  • 11:00 a.m.-11:25 a.m. (Moderator A) Updates on SFCTA Model with Big Data Sources,      Dan Tischler, San Francisco County Transportation Authority (SFCTA) 
  • 11:25 a.m.-11:30 a.m. (Moderator A) Sponsorship Presentation
  • 11:30 a.m.-1:00 p.m. (Lunch)
  • 1:00 p.m.-1:45 p.m. (Moderator B) International Project Examples in Integrated Transportation Modeling, Alex Gerodimos, TSS-Transport Simulation Systems 
  • 1:45 p.m.-2:30 p.m. (Moderator B) Multi-scale traffic simulation with Dynameq 4, Michael Mahut, INRO
  • 2:30 p.m.-2:35:p.m. (Moderator B) Sponsorship Presentation
  • 2:35 p.m.-2:45 p.m. (Coffee Break)
  • 2:45 p.m.-3:30 p.m. (Moderator C) Big Data Analytics with PTV Vision, Steve Perone, PTV America
  • 3:30 p.m.-4:00 p.m. (Moderator C) Q&A Session


Moderator A: Joy Bhattacharya, Stantec.com

Moderator B: Mike Aronson, Kittelson & Associates, Inc.

Moderator C: Mike Wallace, Fehr & Peers


Meeting Location

San Francisco Municipal Transportation Agency

2nd Floor Atrium, One South Van Ness Avenue, San Francisco, CA 94103 

Public Transportation: Go to www.511.org for help with trip planning. The nearest BART station is the Civic Center station, a 5-minute walk away from the meeting location.

Parking: Parking is available at various garages located within a 5-minute walk from the meeting location.


Buffet-style lunch will be available.  Additionally, coffee will be available during the breaks.

Attendance Fees


ITE Members




ITE Student/Unemployed/Retired Members


RSVP and prepay online, use "Register Now" above.

Walk-ins will be charged $5 extra.

For questions, contact Jia Hao Wu at jiahao.wu@wssolutions.us.

RSVP/Cancellation Deadline

RSVP/Cancellation Deadline: Monday, April 25th at 12 PM.

Cancellation Procedure: Send email to cancel2015@sfbayite.org

Seating capacity is limited to 90.










Silver Sponsors:






Bronze Sponsors: