Tuesday, March 5, 2019 from 11:00 AM to 1:00 PM CST
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Maplewood Library
3025 Southlawn Drive
Ramsey County Library - Maplewood
Maplewood, MN 55109

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SCORE - St. Paul Chapter

According to Inc. Magazine, Multicultural Marketing is no longer an option, but a necessity for organizational growth and increased market share.  

Multicultured audiences are the fastest growing population segment, wielding increasing influence and a combined buying power of almost $4 trillion dollars.  As consumer markets continue to become more diverse, brands and marketers who wish to remain relevant in the future need to know how to establish real connections with multicultural audiences. 

During this two-hour session, we will explore traditional and digital marketing tactics from the vantage point of strategic inclusion. 

By the end of the session, attendees will have a better understanding of how to:

  • Reach multicultural audiences 
  • Harness the power of cultural competence and appropriately target a mix of cultures within a given segment
  • Market to specific demographics without overreliance on stereotypes 
  • Understand community norms WITHOUT giving in to negative, irrelevant, inaccurate and/or outdated messaging
  • Embrace the creation of a visual culture that is more inclusive and illuminates places of commonality 
Everyone is welcomed at this free interactive session.

Presented By: Joelle Allen

Joelle Allen is CEO of the cross-cultural engagement firm Interaction Traction, Inc., and has been leading public relations and inclusion initiatives since 2004, using a mix of strategic planning, education, community outreach and marketing.  Allen helps organizations gain traction internally for developing and maintaining a diverse workforce, and externally for positively managing communications and marketing channels with audiences in ways that are innovative, relevant and culturally inclusive. 

Services include: Marketing & Community Relations Strategies, PR & Ethnic Media Management, Cross-Cultural Assessments through the Intercultural Development Inventory (IDI), Inclusive Workforce Development, and Implicit Bias Training.   Interaction Traction has produced work for organizations such as the Minnesota Twins, FedEx, Hollywood Black Film Festival, NASA, Minneapolis Park and Recreation Board, Georgia Tech and Georgia State University, to name a few.  

For more information about Interaction Traction, go to: http://interactiontraction.com/