Thursday, December 3, 2020 from 12:00 PM to 1:30 PM CST
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This is an online event.


SCORE Twin Cities
There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you. Donate Now
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.   

Marketing is all about niches, that is, targeting very specific audiences and speaking directly to them.

The clearer you get on who you’re selling to, the more effective you’ll be in what you say and how you say it.

In this workshop you will learn:

  • Steps to identifying the persona of your ideal client
  • Identify the goals & frustrations of your ideal client
  • What problem does your product/service solve?
  • What results do they have after working with you or using your product?
  • Write a clear marketing statement

Presented By: JoAnne Funch

JoAnne Funch is a marketing consultant, experienced social media and online marketing strategist. She has worked with hundreds of business clients helping them establish a marketing process, strategies and implementation of tactics since establishing her business in 1996.

JoAnne especially loves to teach and empower businesses to take control of their social & digital footprint by establishing their voice and implementing strategies.  She was an early adopter of LinkedIn and has been teaching others how to use it effectively to meet their professional objectives.

She has been a LinkedIn workshop trainer for the University of Minnesota, Business & Economic Development Department, a guest presenter and speaker for organizations and conferences locally and nationally. 

JoAnne works with both companies and individuals on marketing strategy, corporate training, social selling & digital marketing strategies. She stays at the forefront of the ever-changing digital marketing landscape to ensure her clients stand out in a noisy online world.

JoAnne has a deep passion for relationship marketing, transforming how professionals connect, engage & grow their business.  When not at work you will find JoAnne entertaining, cooking, gardening and hiking.   You can learn more about JoAnne Funch at www.marketingdish.com and www.linkedinforbusiness.net