When

Wednesday, July 20, 2022 from 1:30 PM to 3:00 PM CDT
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Where

This is an online event.

Contact

SCORE Twin Cities
twincities@scorevolunteer.org
There’s no fee for most of these workshops, however, your tax deductible donation would be most welcome. As a 501 (c) 3 nonprofit with all services delivered on a volunteer basis, we rely on the support of our donors to continue delivering great value to the community. Thank you. Donate Now
Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.   

If you are charged with maintaining your company's blog (or, if you have wanted to get one going but are overwhelmed in the amount of time it will take to be successful) this workshop is for you. 

Starting with our 8-step process for setting up your blog, you'll also learn how to: 

  • Craft content that is relevant to your audience and supports your business goals
  • Write to keywords, think about SEO and utilize best practices in blog post content creation
  • Organize your content using an editorial calendar [free template]
  • Use sites like LinkedIn or Medium as a first step to blogging if you don't have a business or company blog on your current website

A solid blog strategy is a great way to establish trust and showcase your knowledge in your industry. It can drive great traffic to your website and act as a springboard for content you can share on your social media platforms.

Join us for more insight!

Presented by: Melissa Harrison

Melissa is CEO at Allee Creative. She develops marketing strategies for brands across the globe leading creation, curation and content execution. Her niche is small business, B2B, nonprofit, association, professional services, healthcare and higher ed industries. She’s been named a Top Content Marketer and a Top Young Entrepreneur by CMI and Minnesota Business. She is a 4-time recipient of the Hermes Creative Award. Strategy, process and timelines are her jam (she’s never met a spreadsheet she didn’t like).