Wednesday, December 14, 2022 from 12:00 PM to 1:30 PM CST
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This is an online event.


SCORE Twin Cities
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Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.   

What is a good email open rate? How do you know if what you’re producing on social media is moving the needle for your business (or for yourself professionally)? Which digital channels are most effective to key audiences? What are the dos and don’ts of digital marketing?

This webinar will cover:

  • An overview of social media best practices—what we know about the channels and expectations of our audiences to make good decisions in marketing
  • Email marketing strategies for engaging customers, selling yourself and building lists
  • Website must-haves, design trends and content best practices
  • What do we need to know for the future? How has the COVID-19 pandemic and other historical events in the past year changed the way we use digital marketing?

Presented by: Melissa Harrison

Melissa is CEO at Allee Creative. She develops marketing strategies for brands across the globe leading creation, curation and content execution. Her niche is small business, B2B, nonprofit, association, professional services, healthcare and higher ed industries. She’s been named a Top Content Marketer and a Top Young Entrepreneur by CMI and Minnesota Business. She is a 4-time recipient of the Hermes Creative Award. Strategy, process and timelines are her jam (she’s never met a spreadsheet she didn’t like).