The Taylor Institute for Direct Marketing
225 S Main St. (The Polsky Bldg)
Akron, OH 44325
Tweeting this event: #IGVSEMINAR
Thank you to our Sponsor!!
April 5, 2017
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drive action.
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming. This session will help make sense of the noise.
We’re going to show you how to make the most of the combination of email and social media for your business. When the session is done, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared, and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”
So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Karen Leonard is the Chief Marketing Officer and co-founder of Innovative Global Vision, Inc. (IGV), a website design and digital marketing company in Ohio. With over 15 years of experience in the IT field, Karen has a passion for helping small businesses grow and works closely with her extraordinarily talented team of developers, designers and marketing specialists to help small businesses increase profits and build deeper, more profitable relationships through the use of their website and online marketing and productivity tools.
Karen is also an Akron / Canton BizTV Show host for an online show, “Tips for Turning your Website into a Sales Genie,” and sits on the board as the Marketing Director for a women's networking group in Cleveland.
These educational seminars are just that: educational. Not thinly-disguised sales pitches but workshops designed to help you to grow your business drive traffic to it using the lastest digital marketing techniques.We speak on the hottest marketing topics and trends like: