Boston #SMB36 -
Measuring Marketing - The Once and Future Key for Success
Contact
Robert Collins
Social Media Breakfast - Boston
bob @ CollinsDNA.com
617 797 -1979
Boston's Social Media Breakfast is organized by Bob Collins and brings together business leaders, marketers and entrepreneurs for a morning of networking and sharing of ideas and innovation.
Our next Social Media Breakfast is sponsored by SeeDepth Inc. and will be held at the Microsoft NERD Center in Cambridge, MA.
SMB36 will focus on the future of measuring marketing as the onslaught of digital marketing and social engagement to drive brand engagement, market penetration and sales has fundamentally changed the marketing landscape.
However, how do you effectively manage and measure the marketing programs against the multitude of different platforms, campaigns and key audience needs? During our next breakfast, we'll discuss and discover how to align business KPIs against marketing initiatives and effectively monitor, measure and benchmark communications programs.
Join this session to hear marketing experience leaders share their perspectives
with the SMB community.
Speakers:
- Christine Perkett, Founder and CEO, SeeDepth Inc.
- Chris Penn, VP of Marketing Technology, SHIFT Communications
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Christen Gentile, Marketing Communications Manager, Globalscape
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Tom Webster, Vice President of Strategy, Edison Research
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Social Media Breakfast 36 is sponsored by SeeDepth Inc. the comprehensive, easy-to-use PR Analytics platform to measure and prove the value of all PR campaigns and their results.
