Friday, November 13, 2020 from 1:00 PM to 2:00 PM EST
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Joanne French 
Innovuse, Inc. , Content Marketing Solutions

A Simple Online Marketing Plan for Holiday Marketing Success 

The holiday season is upon us and is likely to be one of the biggest times of the year for you with the final months accounting for a large portion of your annual sales. With a little planning and coordination, you can see that the results can be quite impressive. Now’s the time to plan ahead for the holiday season.

This year online marketing and the ability to sell online are going to play an even bigger role and be critical to your success.In fact, ecommerce has increased by 30% as a result of the pandemic and we’re anticipating that aside from home delivery options to buy online and pick up in-store will be here to stay and continue to grow in the retail industry.Overall, there are expected to be 7.4 million new digital buyers due to the pandemic this year.Now’s the time to plan ahead for the holiday season so you can get more sales and referrals from existing customers and find new customers.Today, we’re going to show you how to come up with a plan and share some ideas that keep your marketing on track through all of the craziness. This plan will make it more likely your business can be found and that you’re able to stay top-of-mind with the people who matter most.All of these marketing channels or tools we’re going to talk about today should ultimately work together to help you reach new people and achieve your goals. People are looking for you online, and they're ready to spend their money with your business. So, having a plan in place to keep your marketing efforts consistent across all of these online channels is huge. Ultimately, everything should point back to your goals, making it easy for your customers to take the actions you want them to take. With a little planning and coordination, you can see that the results can be quite impressive.Here’s what we’re going to cover:

 How to plan for the holidays

 How to execute your holiday plan

 How to prepare for ongoing success after the holidays