Wednesday, June 27, 2018 from 10:00 AM to 12:00 PM CDT
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Westland Office Park, Building M (at the rear)
5524 Bee Cave Road
Austin, TX 78746

Driving Directions 


Bill Grosskopf 
SCORE Austin, Chapter 249 

Positioning Your Business to Compete 

Suzanne will cover:

a.   competitive analysis /competitor map – do you know the competition?

b.   perceptual mapping

c.   customer surveys

d.   unique selling proposition

e.   putting it together and finding your niche (positioning statement


Speaker: Suzanne Corbo

Suzanne is a volunteer for SCORE and a former marketing professor with a Ph.D. in Advertising. She brings broad knowledge and experience (B2B and B2C) that includes brand development, lead generation, customer engagement, competitive analysis, offline and digital communication (promotion and advertising) and email marketing. Her expertise lies in process improvement, sales and customer management, automation, and metrics. She promotes gathering and using data/information wisely to expend energy and resources only on those activities that lead to results. Her approach is that, in the end, all customers are people, and well, people are people.

Suzanne Corbo, Ph.D.