In this comprehensive workshop, you will learn how to claim and optimize your Google My Business listing.  This will include how to add rich content and generate reviews for greater engagement with your potential customers.  We'll also show you how to understand the analytics generated and what it means to the success of your overall strategy. You will gain an understanding of the overall importance of optimizing your Google My Business listing and how to make your existing listing even better!

       Speaker: James Mata

James is an experienced presenter who is knowledgeable of the latest in digital marketing.  Born and raised in Austin, James is familiar with the local culture and business climate.  He is experienced with using the internet and social media to improve how your business shows up online to attract more customers. James works to change the lives of the people in his community and to create rich relationships along the way.