Tuesday, Jan 12 from 10:00 - 11:30 am
Thursday, Jan 14 from 10:00 - 11:30 am

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This is an online event. 


Cinnamon (for Bill Grosskopf) 
SCORE Austin, Chapter 249 

Connect with Your Customers
by Telling Your Story

The best marketing takes your customer on an emotional journey — appealing to her wants, needs, and desires — while at the same time telling her about your product or service. Storytelling can take your customer on that journey. It is an essential business tool, especially during COVID when we all crave connection. Learn about storytelling tools and how to use them, to connect with your customers and grow your business. The single $30 registration fee covers both Part 1 and Part 2 of the workshop. 

Tuesday, January 12 from 10:00-11:30 am -- Part 1
How and why stories are an effective business tool

How to use storytelling to connect with your customers
Your Customer: who she is and the problem she needs solving

Thursday, January 14 from 10:00-11:30 am -- Part 2
How businesses like P. Terry’s Burger Stand and Clarke Kent Plumbing use stories

Your Origin Story and Other stories
How to use your stories

Understand how and why stories work

Easy actionable storytelling tools
Stories to use in their marketing message and content

Who should attend:
New small business owners

Small business owners who are pivoting
Small business owners looking to strengthen their brand
Small business owners looking to create content

    Speaker: Mahani Zubedy

In her 12 years in advertising in O&M, J Walter Thompson, McCann Erickson, and agencies helping small business owners build a message that sticks, Mahani learned that the most effective marketing starts with touching the heart. Stories touch hearts and minds more than any other form of communication. The connection transforms whether for a belief, idea, product, or service. She founded Story Heart School to give small business owners easy tools to uncover their stories, connect and touch their customers and grow their business.