Wednesday, March 31, 2021 from 10:00 AM to 11:30 AM CDT
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This is an online event. 



Colista (for Bill Grosskopf) 
SCORE Austin, Chapter 249 

Mission & Vision Statements--
Gain Marketplace Leadership

Use your Vision to inspire the market and your Mission to guide your culture. John believes that even small businesses can be inspiring leaders in a market.

The first steps are being confident with:

  • How does your business see the world?
  • What does your business want to accomplish?
  • How is your business positioned?

 Whether your business has defined its Mission and Vision or not, these ideas must be alive and active within your organization.

        Speaker: John Paulsen

An entrepreneur and ideator, John Paulsen spent the last 21 years developing brands and their digital and traditional strategies. His diverse background includes digital media, web development, SEO/SEM, eCommerce, Social Media Strategy, and entrepreneurship. Currently, John is leading the brand exploration, marketing and web strategy offerings for HMG Creative (www.hmgcreative.com), a design and marketing agency in Austin, Texas. He strategically guides clients to find their brand’s purpose by discovering their ambition, clarifying their approach, and effectively living out their unique brand story.

John also leads the group talents content creators at GumboFridays (www.gumbofridays.com).  Where they take Brand Story, Vision/Mission, and Culture Guiding Principles and turn those thoughts into useable content for small businesses in the Central Texas area.