Google Analytics - Part 2

This is the second Google Analytics workshop from Mo Hossain. Google Analytics is a fantastic free tool for everyone to use! No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. In this workshop, learn how to create goals for your business that you can track through Google Analytics and review through the built-in reports.

In this workshop, Mo will discuss:

• Importance of Analytics
• Creating SMART Goals
• Asking the Right Questions
• Important Google Analytics Reports

     Speaker: Mo Hossain

Mo Hossain is a Workshop Presenter volunteer for SCORE and an expert in Business Data Analytics and Website Optimization. Mo worked in NYC and London with international companies for several years, where he helped major retailers, media and technology companies make sure their customers were having a great user experience. After working as a Sales Engineer, Solutions Consultant, Software Developer and DevOps Engineer, he decided to open up his own business, Data Up, to help small and medium size businesses understand their data and create a better online experience so their customers keep coming back.