When

Wednesday, February 21, 2018 from 5:30 PM to 7:50 PM MST
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Where

Tempe Public Library 
3500 South Rural Road
Business Resource and Innovation Center (BRiC)
Tempe, AZ 85282
 

 
Driving Directions 

Contact

Greater Phoenix SCORE 
Greater Phoenix SCORE 
602-745-7250 
james.lavorato@scorevolunteer.org 
 

Know Your Customers – Grow Your Business - 102

An Advanced Look At Consumer Insights 

Your customers hold the solution to the age-old business question,  “How do we attract and maintain more customers?”  Attend this Advanced Consumer Insights session for a deeper understanding of the process and significantly better results.

You will learn:

  • How to strengthen the loyalty bonds between you and your customer
  • How to use both Qualitative and Quantitative research techniques
  • How using the various tools that go below the surface can give you critical competitive insights 

Who should attend:

  • Everyone who attended Know Your Customers – Grow Your Business -101
  • Any business person who has conducted customer or prospect research
  • Any business owner who wants to better understand their customers’ behavior and motivations

Presented by Bob Kaden:

Bob Kaden owner of The Kaden Company, a consumer insights company. Previously, he owned and operated Goldring and Company, a major Chicago-area marketing research company. He has conducted over 3,000 research studies for major consumer packaged good companies, direct marketers, retailers and financial service companies. He is author of Guerrilla Marketing Research and MORE Guerrilla Marketing Research. He is co-editor of Leading Edge Marketing Research--21st Century Tools and Practices. He is a Score Mentor and Business Consultant as well as an ASBA Mentor (Arizona Small Business Association).