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marketing techniques


Wednesday, February 28, 2018 from 5:30 PM to 7:50 PM MST
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Tempe Public Library 
3500 South Rural Road
Business Resource and Innovation Center (BRiC)
Tempe, AZ 85282

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Greater Phoenix SCORE 
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How to develop a Killer Marketing Message

Is your marketing bringing in the sales you desire? 

You wouldn’t believe how much difference just one word, one phrase, or one picture can make! 

Discover the techniques of writing to acquire more customers.

Learn the principles, techniques, and secrets of the world’s best copywriters from "The Message Guy"!

What you will learn in this class: 

  • Why without a consistent and compelling message your marketing won't work - no matter how much you spend!
  • The 3 C's of Copywriting and how knowing them can make you money
  • How to never be misunderstood by your readers again
  • How to write tight and conversationally and not bore your prospect to death
  • Is it best for you to use short copy or longer copy in your websites and ads?
  • The difference between features and benefits and how not knowing can cost you a small fortune in sales
  • Advanced word techniques guaranteed to get better response
  • Why fonts matter
  • Layouts you can use and those that will kill your business

Attend this class or keep on doing what you’re doing and getting the same poor results.

Alan Tarr is a former Madison Avenue copywriter who discovered it was more satisfying – and profitable – to own and market his own small businesses. He spent over 25 years operating three different companies before founding MoneyWords Marketing in 2001. He has spoken and written extensively on messaging and branding strategies including his 2007 book, The Seven Deadly Sins Of Marketing and ebooks, Marketing Is… and Marketing Tips, Insights & Secrets From the MoneyWords Copywriter, along with dozens of articles and self-help guides.