Wednesday, October 24, 2018 from 6:00 PM to 8:00 PM MST
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Tempe Public Library 
3500 S Rural Rd
Tempe, AZ 85282

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SCORE Administration 
Greater Phoenix SCORE 

Marketing Road Maps for Growth - How to Develop a Strategic Marketing Plan

It's time to create marketing strategies and execute tactics to generate new customers that keep coming back!

This workshop will dive into how to develop a marketing plan for a new or current business.  You'll learn about the best media options and marketing tools to help grow your business, how to plan a marketing budget, and how to measure the results.

Key topic will include how to:

  • Evaluate business performance
  • Establish, accomplish and exceed relevant marketing goals
  • Evaluate your competition and take customers away
  • Identify your best customers by demographics and geographic location
  • Understand why customers buy your product or service
  • Identify more customers that “look like” your best customers
  • Determine your brand’s strengths and limitations
  • Describe marketing’s responsibility and what it can and cannot do for your business
  • And more!

** FREE **

Free parking


John W. Lee has an MBA and over 27 years of owning Impact Marketing Services. John has worked with over 6,000 new and current business owners. Prior to establishing IMS, he gained several years advertising agency experience and was the marketing director of two multi-regional franchise organizations. John has conducted marketing workshops throughout the US and Canada, taught marketing classes to graduate students at Webster University and is a frequent business speaker.