When

Wednesday, May 8, 2019 from 6:00 PM to 7:50 PM AZ
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Where

Tempe Public Library 
3500 S Rural Rd
BRIC
Tempe, AZ 85282
 

 
Driving Directions 

Contact

SCORE Administration 
Greater Phoenix SCORE 
602-745-7250 
info@scorephoenix.org 
 

B2B Marketing Essentials: Digital Strategies that Drive Corporate Buyers to Your Door

If you’re in the business of selling goods and services to other businesses, you’re no longer in control of the buying process.

“Today’s business buyer controls the buying process more than today’s seller controls the selling process.” – Forrester Research

According to detailed research by Forrester, business buyers increasingly don’t want to interact with your company until you first pass through a gauntlet of online research:

  • 60% don’t want to talk with a sales rep as their primary source of information;
  • 68% prefer to research on their own, online; and
  • 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content.*

And their online research goes way beyond just poking through your website.

Discover the essential digital strategies for attracting, intriguing, and impressing the business buyer that puts you on their “must contact” list.

In this workshop, we’ll cover:

  • The “must have” elements of a B2B company’s digital front door.
  • The social strategies with the best ROI for B2B.
  • Techniques for managing and controlling your online reputation.
  • Specific tactics B2B companies can model and tweak from the consumer goods industry.
  • What the business buyer sees online that makes them cross you off their list
  • B2B marketing must be data driven: How and what to measure to maximize results.

* Forrester Business Technographics Global Priorities & Journey Survey. Forrester Research

** FREE **

Presenter

Lynn Ruby Lynn Ruby delivers information-packed presentations that transform participants’ perception of their digital door front as much more than just their website, but rather every platform where their business is present and evaluated. She has spoken to thousands of business owners about digital door front building blocks - social, search, reviews, online reputation, email, video, discussion boards, websites - explaining these technical and marketing concepts in ordinary, everyday language enabling clear-minded business decisions. Her agency’s work with small businesses has increased their social reach by up to 104% and social engagement growth as high as 143%, resulting in more awareness, more Google, Facebook, and Yelp reviews, and more clients. Lynn is Founder and CEO of The Ruby Marketing Agency, a digital marketing services firm in Arizona; a Certified Solution Provider for Constant Contact; and a regular trainer and presenter for SCORE and the Small Business Development Center.