Tuesday, January 21, 2020 from 12:30 PM to 2:30 PM AZ
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Paradise Valley Community College 
18401 North 32nd St
Entrepreneurship Education Center - Building K
Phoenix, AZ 85032

Driving Directions 


Patrick Ingram 
SCORE Greater Phoenix 
(602) 745-7250 

Online Marketing Planning -

Steps You Should Not Miss!

Truth: Almost 9 out of 10 small businesses that try online marketing fail to meet their own expectations – and too many go broke trying.

Why? Because they don’t know what
they don’t know! 

Online marketing is a maze of rules, guidelines and boobytraps that change frequently and leave amateurs out in the cold while allowing professionals to thrive.

Now, you can turn all that around and start on your path to marketing online like a pro - by attending this class!

What you will learn:

Part I:  Social Media

  • How to Define Your Target Market
  • How to Create Your Target Market Personas
  • How to Determine Your SMART Goals
  • How to Know which Social Media Networks Work Best for B2B and B2C
  • How to Develop Strategic and Tactical Plans to Reach Your Target

Part 2:  Websites  

  • 2 Critical, but Overlooked, Web Basics
  • 3 Mistakes You Never Want to Make
  • 4 Features Every Website Must Have
  • Why a Website is Just a Small Part of Your Online Marketing Strategies
  • How to Convert Visitors to Leads and Sales

Whether you're a startup planning out your branding and online marketing or an existing business wishing to give your marketing a boost and plan out the next year, you'll get the direction you need in this class!


Each participant will get the following valuable resources:

  • A PDF of the presentation
  • “Online Marketing Glossary”
  • “Define Your Target Market” Workbook
  • Strategic, Tactical and Content Planning Templates

*** FREE ***

Free parking.


Giselle Aguiar Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer and coach specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.