Thursday, February 20, 2020 from 6:00 PM to 7:45 PM MST
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Center for Entrpreneural Innovation 
275 N Gateway Dr.
Phoenix, AZ 85034

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SCORE Administration 
Greater Phoenix SCORE 

Marketing Your Business

Create strong relationships that satisfy your customers!

Marketing is a key business function used to attract customers and build relationships that create, deliver and capture value.

Learn how to effectively use marketing to deliver your sales plan:

1)    How to write powerful marketing concepts to increase the effectiveness of your marketing

2)    How to estimate your key customer metrics and why they’re so important

3)    How to translate your sales plan into a customer plan to determine your marketing budget

4)    How to evaluate marketing ideas and build a marketing plan to achieve your sales goal

Fee: $39.00

*** Free parking ***


John Alpaugh has over 25 years of experience working for Fortune 500 companies like IBM, Procter and Gamble, and PetSmart where he held a variety of positions in Financial Planning, Brand Management, Strategic Planning, and Chief Marketing Officer.  He is currently the CEO of CyberMark, a digital marketing agency located in Phoenix, AZ.